WOODSTOCK

Retro Print Revival is a campaign for Fedrigoni’s Woodstock range, developed for a university assignment based on an industry brief. The concept draws on 1960s print culture to highlight Woodstock’s recycled, uncoated qualities through bold colour, retro typography and simple, confident layouts. A series of postcards were designed as a PR mailer, each printed on a different Woodstock stock to showcase its tactile, pulp-coloured character. These are supported by posters and social assets that reinforce a single call to action: to request the official Woodstock swatchbook and reconnect with the expressive possibilities of print.