ON THE ROCKS

On the Rocks 0% is a non alcoholic extension of the existing cocktail range,  developed for a university assignment based on a D&AD brief. The project introduces a lighter visual direction built around soft flavour cues, pastel colour palettes and a clearer layout system, while retaining the brand’s crafted and premium character. The updated identity communicates freshness and clarity across a set of non alcoholic variants, supported by the new line: Zero Alcohol. Full Spirit.