VEVITA

PET FOOD BRANDING
UNIVERSITY PROJECT

Vevita is a fictional sub-brand for Purina focused on premium pet food. The goal was to develop a strong visual identity and packaging range that felt trustworthy, warm, and playful. This project gave me the opportunity to explore how branding and packaging work together to build audience trust. I focused on creating a cohesive visual identity and making design choices that balanced professionalism with personality.